Senior Analyst, Data Science

Company: GroupM
Location: Los Angeles
Posted on: November 6, 2024

Job Description:

The Data & Analytics team on the PlayStation account brings together paid media activity with point of sale and Console data to measure the effectiveness of media and provide guidance to optimize campaign performance.Your role is to analyze the effectiveness of media campaigns on driving sales focusing on tactical improvements. Define a set of best practices to get the most value out of campaigns on Meta and Google specifically. Which audiences to target, which creative assets are driving the most sales, phasing of campaigns, how multiple campaigns interact to increase customer value and so on.Key Responsibilities:

• Support agency activation, planning and strategy teams to package and present analytical projects to the client. You will have access to the client's customer data warehouse and overlay that data to media activity.
• Prepare analytic reports and communications that will report on campaign efficiency KPIs such as CPC, CPV, CPCV, CPM, Reach and Frequency to the client.Considerations:
  • Client Management: You will be working as an extension of the client's analytics team responding directly to their questions on the effectiveness of paid media.
  • Measurement Framework: Work with marketing and strategy teams on implementing a measurement framework. You will help ensure we market efficiently with a clear line of sight to commercial outcomes, balance short and long-term value. Specifically in your case focusing on how groups of customers are being impacted by the collection of best practices we have.Qualifications/Experience/Capabilities:
    • Excellent communication and presentation abilities.
    • Programming experience in Python, SQL or R.
    • Client facing agency experience on strategy, planning or activation team (or client side experience).
    • Experience in campaign analytics with (clean room experience ie Meta AA or Google ADH strongly preferred).
    • Knowledge of regression analysis. MMT or holdout testing is a plus.
    • Familiarity with data visualization dashboard platforms such Looker or Domo is a plus.Life at GroupM:Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at .GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.
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Keywords: GroupM, Huntington Park , Senior Analyst, Data Science, Professions , Los Angeles, California