Paid Media Manager - Los Angeles
Company: Winwithoptimal
Location: Los Angeles
Posted on: October 19, 2024
Job Description:
The Paid Media Manager will drive new strategies and improve
performance across paid channels, as well as assist in the
development of junior PPC marketers on our growing Los Angeles paid
media team.A high level of expertise in paid digital advertising is
expected, along with a demonstrated ability to effectively
communicate performance towards key KPIs and produce impactful
insights from data. The ideal candidate is always looking to adopt
new techniques and test new media channels to ensure maximum ROI
for our clients. This candidate will help grow our clients'
businesses while also growing our people.At Optimal, we are
actively looking to scale standout candidates - those who are ready
for significant opportunities and hungry to take on meaningful
responsibilities that drive real business results for our clients.
New employees that grow the fastest at our company are strategic
problem solvers who are proactively looking to improve with
innovative ideas but are also relentless at following through.As a
Paid Media Manager, you are responsible for owning the client
relationship for some of our largest accounts and working closely
with our Paid Media Director and other senior leadership to create
and deliver client strategy presentations.Who Are We?Optimal is a
performance marketing agency on a mission, bringing together the
best data, technology, and people to achieve our clients' marketing
goals. Brand, campaign, or cause: we maximize performance at every
moment.We are not only digital media strategists - we're
award-winning industry leaders, with deep knowledge spanning all
things digital: from advertising and paid media, to marketing and
communications, to audience data and analytics, we deliver for our
clients.Everyone at Optimal has the opportunity to learn, grow, and
progress. From our staff-led DEI initiatives to our proprietary
training program, we provide our team with the personal and
professional development they need to achieve real career
advancement.We're always looking for exceptional people to join our
team. If this sounds like you, please apply!Essential Functions,
Duties, and Responsibilities:
- Account Ownership and Client Relationship Management - Own and
build client relationships with top-tier accounts. Opportunity to
travel to clients for QBRs.
- Team Development - Expedite growth of junior PPC marketers
through ongoing coaching and professional development. You will be
invested in sharing your knowledge and finding innovative ways to
improve your and your team's skill-set.
- Reporting - Work with the internal analytics team to develop
reports that clearly communicate performance to suggest insights
and identify opportunities.
- Analysis - Dive deep into account KPIs and trends to identify
shifts, areas of opportunity, and potential optimizations.
- Collaboration - Work closely with the Paid Media Director and
leadership team to develop new and ongoing account strategy. Drive
account performance through collaboration with your team. Interface
with various internal teams such as our business intelligence,
business development, SEO, and creative teams.
- Ideate - Guide the creative team and test variations of
creative assets needed to determine highest-performing creative and
ad copy.
- Strategize - Work with clients to plan and allocate budgets
across top performing channels.
- Work with industry experts and vendors - Enhance agency
relationships with vendors to fully use their capabilities and
recommend strategies and solutions that best meet our business
needs.Minimum Qualifications & Skill Requirements:
- 3+ years of full-time, professional PPC experience, including
1+ years managing the tasks of other digital marketing team
members.
- Experience with ongoing campaign build out and optimization,
development, and implementation of paid channels.
- Consistent track record and hands-on experience handling high
campaign volume, large budgets, complex strategies across multiple
Paid Search and Paid Social channels and driving quantifiable
results.
- Superior ability to analyze data in Google Analytics, Google
Ads, Facebook or other analytics platforms.
- Experience with Display advertising is also a plus.
- Proficient in Excel/Google Sheets and PowerPoint/Google
Slides.
- Best-in-class communication skills, both written and
verbal.
- 4-year Bachelor's degree required. Degree in business,
marketing, advertising, statistics, analytics, or a related field
is a plus.Optimal is proud to offer the following:
- The base salary ranges from 78,000 to 88,000 annually depending
upon factors including, but not limited to, experience, skill
level, education and location.
- Open leave (paid time off)
- Paid Leave for new parents
- Health insurance (including dental and vision)
- Flex Spending Plan
- Employee Assistance Program
- 401K with company matching
- Student Loan Repayment Program
- Rewards and recognition programs
- Mobile phone & internet reimbursement and much moreOffice
HoursThis role is based out of our Los Angeles office. We work on a
hybrid basis at our office locations, with three days per week
working in the office and two days per week working from home. Work
hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday,
with the expectation that evening and weekend work will be required
as necessary.We strive to make every work day a good day, in every
way we can.We offer a range of benefits including:
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Keywords: Winwithoptimal, Huntington Park , Paid Media Manager - Los Angeles, Executive , Los Angeles, California
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