Content Marketing Manager / Copywriter
Company: Intro
Location: Los Angeles
Posted on: October 24, 2024
Job Description:
About Us:Intro is the best way to book world-class experts and
get advice over a video call.We believe that access to people and
knowledge can unlock human potential. Whether it's learning how to
perform an exercise from a top fitness trainer or getting business
advice from a successful entrepreneur, access and information can
improve your life and the lives of others. That is why our mission
is to give everyone access to anyone.Key Responsibilities:
- Create Educational Content for Lifecycle Emails: Develop
compelling and educational content for lifecycle marketing emails
to drive conversions of new customers and improve retention of
existing customers.
- Improve Retention Through Targeted Content: Create content that
engages existing customers and drives product usage through
newsletters, product updates, and educational guides.
- Grow Blog Traffic: Develop and execute a content strategy that
drives organic traffic to the blog. Research and write
high-quality, SEO-optimized articles that attract business owners,
entrepreneurs, and startups.
- Collaborate on Cross-Functional Content Initiatives: Work
closely with the marketing, product, and customer success teams to
develop content that supports various initiatives, including
product launches, webinars, and customer education.Required Skills
and Experience:
- 3-5+ Years of Content Marketing and Copywriting Experience:
Proven experience in a content marketing or copywriting role,
preferably within a startup or fast-paced environment.
- Experience with SEO and Content Strategy: Demonstrated
experience developing and executing a content strategy that drives
organic growth and understanding of SEO best practices.
- Background in Lifecycle Email Marketing: Experience creating
content for lifecycle marketing emails and familiarity with email
marketing tools like Klaviyo,HubSpot, Mailchimp, or Marketo.
- Experience Creating Educational Content: Proven ability to
create high-quality, educational materials that provide real value
to business owners and entrepreneurs.
- Strong Analytical Skills: Experience using content analytics
tools (e.g., Google Analytics, Ahrefs, SEMrush) to measure
performance and optimize future content.
- Collaboration Across Teams: Ability to work cross-functionally
with product, marketing, and customer success teams to align
content with broader business goals.Team and Culture Fit:
- Entrepreneurial Mindset: A proactive self-starter who takes
ownership and thrives in a fast-paced, ambiguous environment.
- Customer-Centric Focus: Passion for creating content that
addresses the needs and pain points of business owners and
entrepreneurs.
- Creative and Innovative: A creative thinker who can generate
fresh content ideas that resonate with our target audience.
- Results-Driven: Focused on outcomes and motivated by achieving
measurable growth in key metrics.
- Lifelong Learner: Always learning, staying up-to-date with
industry trends, and willing to experiment and iterate to find what
works best.The Founding Team:Our CEO previously built an operating
system that was acquired by Intuit and became the new QuickBooks
Online. Our CTO previously built a marketplace that was used by
millions of people and generated over $100m in GMV. We love working
on BIG problems for a LOT of people and believe that Intro will be
the most impactful yet.Come build Intro with us and help us
accelerate our mission to give everyone access to anyone.Our
Investors:We're backed by Andreessen Horowitz (A16Z), Alexis
Ohanian (founder of Reddit), Tiffany Haddish, Kevin Durant, and a
group of world-class investors.Company Values:
- Impress the customer
- Be successful as a company
- Be creative, inventive, and scrappy
- Keep it simple and execute
- Take a moment to understand others
- Feedback should make us stronger, not weaker
- Stay gratefulWhy Work With Us?On your first day, we'll do a few
exercises to help you identify your life goals. We'll ask questions
like "what do you imagine your life looking like if you achieved
all of your goals" and "why are those goals important to you?" Once
we identify those goals, they become our goals and we will work
together to help make them a reality.Next, we'll ask you about
things that matter to you in the short term. These could be things
like a gym membership, meditation classes, or an allowance to
attend concerts. It's an open ended exercise and we'll come up with
a perks package that makes you feel valued. Please note, we cannot
yet buy you a ticket on a SpaceX rocket. It's been asked!
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Keywords: Intro, Huntington Park , Content Marketing Manager / Copywriter, Advertising , Los Angeles, California
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